Marketing

MARKET RESEARCH: ASSESSING OPPORTUNITY

Market research is the first step in maximizing your rental property income. We provide an expert market analysis for each property we manage and work with you to determine the best listing price for your home.

Initial Property Assessment - We already know your neighborhood so the first step is getting to know your house. After discussing the basics with you, we’ll conduct an onsite examination to see the specific features of the house, the lot, the condition of the property and its immediate environs.

Competitive Market Analysis - Next we do our research. We reference a broad set of data from available resources including FMLS to price your home. However, unlike data on recent home sales, reliable information about rental transactions is harder to come by. It turns out that the most precise pricing tool is our seeing your property and comparing it to similar properties in our portfolio. We consider neighborhood, location within the neighborhood, space and number of rooms, finish levels, amenities, walkability, how quickly similar properties were snapped up and at what price; and in some cases, parking and other practical daily use criteria. Analysing in-town rental market value is three parts art to one part science. Our rental home portfolio with its highly localized footprint is the key factor in our being able to provide you the most accurate expected rental value possible.

Rent Readiness Recommendations – Based on our assessment of your home and our experience managing properties in your neighborhood, we will create a list of things to do - from cleaning to painting - that will ensure the best impression for potential tenants. This attention to detail helps you to get the most money, rent faster, and attract tenants who will treat your home as their own.

Request a custom rental analysis.

ROBUST MARKETING SERVICES: DRIVING AWARENESS

We take the guess-work out of finding the best residents for your property. After advising you on how to make your home look its best and determining a pricing strategy to achieve the maximum rent for your home, we will market your property on numerous digital platforms.

• Advertising to Broad Array of Renter-Foused Web Portals

  99% of renters today see a listing online first. With that in mind we target the most relevant tenant-focused internet sites for prospective Atlanta renters and post with high quality professional photographs to ensure that your listing stands out from the crowd.

  1152 Spring Valley

  

  327 Sinclair

  

  166 Elizabeth Street

  

  431 Eastland Drive

  

• Tenant Self Showings

  Several years prior to Covid 19 we introduced tenant self showings, using the latest technology available. Our “smart lockboxes” allow qualified tenants to view the home on their own schedule, resulting in much higher showing volumes and accelerating the time frame for filling vacancies.

  Rently Self Showing

  

• Staffing of Open Houses and Individual Showings

  Occasionally self showings are not an option for one of several reasons. In these instances, our Leasing Coordinator will host open houses and work with real estate agents to offer private showings to accommodate prospective tenants and provide a positive first impression.

• Weekly Property Tracker Report

  Each week your property is vacant, you will receive a tracking report to update you on our marketing progress. The report will render data on the number of internet inquiries, showings, applications. We also query visitors to the property who end up not making an application for their honest feedback. Our goal with feedback is to make sure we uncover all opportunities to reposition a property in its best light.